Luke - one of the UK’s leading contemporary menswear brands – is proud to
announce that it is collaborating with Strongbow - the UK’s leading cider brand.
Strongbow is gearing up for a packed summer of music and entertainment by taking the renowned Bowtime Bar on its biggest festival tour ever and Luke will be there every step of the way.
Luke’s collaboration comes on two levels. Firstly the brand has designed all the staff uniforms including T-shirts and hoody’s featuring the Strongbow logo and Luke Lion logo.
Secondly Luke will feature in the Garden Bar area, which also features Rumours 80s Disco (at selected festivals), and a masseuse. Luke will run a T-shirt customisation experience within the Garden Bar, which will allow festival goers the chance to create their very own bespoke Luke festival T-shirt. As with all that Luke do, the product will be top quality and will be a cool keep sake for the lucky revellers.
Luke is extremely excited to be collaborating with such an iconic brand and feel the brand adjacencies work very well. Stongbow will be focusing on its ‘Strongbow Rewards Hard Graft’ message, while Luke’s original tagline is ‘Workers of the World Unite’.
“The collaboration works well on many levels and working with Strongbow over the summer will be an exciting project due to a similar brand ethos and target consumer,” says Luke’s Managing Director Simon Poole
The association will also include a digital campaign with both Luke’s website and Strongbow’s all new facebook site linked.
04 June 2010
