There are three main things we love here at Luke: fashion, sports and music. You’re just as likely to find us at a decent gig as you are the nearest golf course and, as we’re always looking to back new and upcoming artists, many of our most loyal customers are familiar with their own tour bus or two.
With such a strong link to music, it’s no wonder that festival season is our favourite time of year – who doesn’t love decent music and flowing beer? Throw constant sunshine into the mix and you’re onto a winner.
When Benicassim 2015 kicked off for four days of exactly that a couple of weeks ago, a few of the Luke team headed over to the Spanish seaside town for a long weekend of debauchery. Sprawling across three stages with headliners Blur, The Prodigy, Portishead, and Florence + The Machine, two main dance tents – one of which styled as an 80s Miami vice club, amazing – and an abundance of smaller tents and stalls, Benicassim invites you to leave your inhibitions back in the UK and enjoy yourself. The litres of Desperado and Strongbow served at the multiple bars help, admittedly.
The opening night tends to be the quietest of the weekend with just one stage open, although the acts never disappoint. Highlights included Clean Bandit and Crystal Fighters; a band we knew nothing of bar a couple of FIFA15 tracks but turned out to be a good watch. Headliners and old Luke fans, Florence + The Machine, ensured the weekend got off to an extraordinary start with their incredible performance. The rest of the night was spent in South Beach – the Miami bar – to dance until morning.
Friday arrived and with it some bands we were looking forward to. We’re huge fans of Jamie T in the office, and his performance soon shook off the hangover we’d been battling. Delivering a heady mix of songs from his previous albums with a selection of new tracks, Jamie was spot on.
Noel Gallager’s High Flying Birds were next up on the main stage, and could easily pass as the highlight of the festival. While it could be argued that it was essentially Oasis on stage (we weren’t complaining), Noel put on a class performance that we won’t be forgetting in a hurry. The night ended with The Prodigy as headliners; as completely insane as you'd expect but amazing nonetheless.
Along came Saturday. Old friends and loyal customers of Luke, Reverend & The Makers took to the main stage to blast out their hits. Mark Ronson DJing had the place packed out, blowing a speaker in the process, followed by TIGA taking to the decks.
Over on the main stage, Kaiser Chiefs – another fan of ours – gave an incredibly energetic performance. Say what you want about them but their chant-ridden choruses make perfect festival listening. Finally, another big one we’d been waiting for, headliners Blur ended the night. Damon and co. delivered a mesmerising set. Offering up tracks from their first album in 13 years, The Magic Whip, teamed with songs they’ve racked up from their multiple decades in the music sector – and there’s a lot – the lads managed to get the crowd roaring back every word they played.
As always, the final night rolls around too soon but ended on a high. FFS (Franz Ferdinand & Sparks) had a huge turn out, where older and younger generations alike crammed their way to the smaller stage, equally boisterous. Despite the difference in audience, The Cribs and Public Enemy also drew the crowds out in hoards. A trip back to the main stage to see Bastille (another highlight of the whole festival for us!) and that was Benicassim 2015 wrapped up for us. Time for sleep and a fry up, bring on 2016.