LUKE 1977 SPRING/SUMMER 21: Celebrating 20 years of Brilliant Britishness
Introducing the first of our 20th anniversary collections
FOR our new spring/summer collection, we are excited to be celebrating 20 years of LUKE 1977. Through our rich archive, we bring life back to classics that have helped shape the brand to where we are today. By introducing a wealth of TECHUNIQUE fabrics, our summer collection champions the old with the new, keeping the brand’s values at heart. Alongside this, we are proud to launch fresh styles and fabrications in our Sport and Performance ranges, that we all know and love. As we move forward into a brighter 2021, our collections honour the Brilliant Britishness in our LUKE 1977 community.
20 YEAR ANNIVERSARY ARCHIVE EDIT: Over the last 20 years, we have consistently championed Brilliant Britishness through our timeless style. Our archive edit sees LUKE favourites reinvented for 2021. We have breathed life back into some of our iconic designs, while moving them forward through fabrication and detailing.
MAINLINE: Clean and slick silhouettes compliment new fabrications, overprints, trims and techniques used in our new collection. New colour combinations feature in our iconic tri-colour trim tape, seen in a sophisticated palette of black, white, mid marle grey, dark charcoal, dark navy with lifts of camel, pebble blue and pink panther. New TECHUNIQUE fabric developments see super soft faux-suede, micro rib semi sheen tricot and luxury peak jersey throughout the range. These innovative developments continue to be at the forefront of each collection, creating unique pieces and wardrobe staples.
LUKE SPORT: Our new LUKE SPORT collection puts technique and style first. Featuring dip-dyed outerwear, layered combination fabrics and a new debossed jacquard, this diverse offering is perfect to hit the gym or the streets. Print and embroidery techniques seen throughout the collection stay true to our LUKE SPORT DNA. A fresh palette of mid marle grey, white and dark navy sit alongside pops of tech red, sky blue, soft peach tones and ecru. TECHUNIQUE developments are also seen throughout our SPORT collection, providing breathable, light-weight materials in repeat tonal gloss print with our staple LUKE Lion taping.
LUKE PERFORMANCE: The new LUKE Sport Performance range couples the brand’s technological innovations with directional styling to give a truly unique offering for fans and professionals alike. The collection is technical, premium and ultimately the perfect performance attire. With a fresh colour pallet perfectly paired with clean styling, there is a dynamic feel to the range that sets it apart. Consisting of funnel neck track tops, zip neck polos, crew neck t-shirts, shorts, socks and kit bags, all bases are covered.
Having developed our own fabrications that fall under the ‘TECHUNIQUE’ umbrella, the collection uses a new ‘DRYUNIQUE’ moisture wicking performance fabric throughout, giving true functionality when you need it most. Without compromising on technical requirements, the brand has kept it’s statement styling; iconic rubberised lion head logos and tri-colour trim tape standout throughout. The new LUKE Sport Performance collection will make you look the part while performing to your best!
Shop Spring/Summer 2021 here - https://bit.ly/NewInLUKE
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