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Luke Denim 101

Luke Denim 101

28th Sep

There's a reason why jeans sit at the helm of almost any outfit worldwide. First designed as workwear for labourers of the farms and mines of American's Western states in the 19th century, jeans took on a new persona by the likes of Marlon Brando and James Dean in the 1950s. Gone were the days of formal attire, these boys brought jeans to the forefront of fashion, which is where they've remained since.

But with so many styles, washes, fades and finishes, where do you start? Read on for our guide to first class denim...

RUI - Super Skinny Low rise front and backSlim fit waist and hipSlim thighSuper skinny taper from knee to hemVacuum - SlimLow rise front and backRegular fit waist and hipSlim thighTight skinny taper from knee to hemFreddie - Slim StraightRegular rise front with high rise backRegular fit waist and hipSlim thighGradual taper from knee to hemEddie - StandardRegular rise front and backRegular fit waist, hip and thighGradual taper from knee to hemTank - LooseHigh rise front and backLoose fit waist, hip and thighGradual taper from knee to hem

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The designer menswear collection is always created for every social need, equally at home in the city bar scene, on the terraces or in the pub. View the latest designer menswear fashion range including the Denim men's clothing collection, knitwear, shirting, outerwear, jackets, jerseys, footwear, accessories, watches and the new Luke Sport Collection.