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Luke Sport Partner With Project 1 Motorsport

Luke Sport confirm deal with FIA World Endurance Championship big guns

18th February 2020

JUST in time for the start of the second half of the World Endurance Championship season, Luke Sport are delighted to announce we are the teamwear partner of Project 1 Motorsport. Quality and a successful appearance are the focus of the partnership.

"We are very proud and happy about the collaboration with Luke Sport. This partnership is very important for Project 1. Clothing in racing has significantly more requirements than normal workwear. They must withstand the most diverse conditions and be representative. After all, it is also an element of our external image. With Luke Sport we have found far more than just an outfitter, we have found a real fashion brand with the same ethos as our organisation." Jan Bodenbach, Communication Manager, Project 1. 

Luke Sport is a full lifestyle collection inspired by athleisure and British street style. The brand is an independently owned design-led premium British fashion label. With a rich history in sports partnerships, especially motor racing, the brand understands how to combine technical requirements with forward-thinking style.

To meet the requirements, Luke Sport sets standards. "In production, the focus is on high quality. With a well-thought-out design concept and various design elements, we round off the appearance. In this way, we hope to play our part in ensuring that the team receives the attention it deserves." Simon Poole, Co-Founder, Luke 1977.

An exclusive teamwear range will be released soon.

Project 1 is also in the limelight from a sporting point of view: The racing team leads the drivers' championship in the LMGTE Am class of the FIA WEC with the Dutchman Jeroen Bleekemolen and the US-American Ben Keating. Accordingly, the Texan is looking forward to his home race in Austin (February 22nd to 23rd).

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