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luke cardiff store launch party

Luke Spring 17 & Cardiff Store Launch!

29th Jun

Friday 24 June marked a huge day for us! Store managers, the big bosses and head office staff piled over to Cardiff for two big events - the sales launch of Spring '17 and to celebrate the grand opening of our Cardiff store.

With special thanks to the Mocka Lounge, during the day we had a sneak peek of what was to come for the season ahead. Luke talked through the collection, which gives a nod to pastel brights, new shapes and updates favourites - just what your wardrobe is in need of after a long dreary winter. We're still seeing those luxurious sports sets that have been so popular in recent months, and we guarantee the technical jackets will far exceed any expectations you may have when it comes to outerwear.

After a quick freshen up and the chance to get suited and booted, the team headed over to the new Cardiff store to start the celebrations. Situated in a prime spot at the St David's Shopping Centre, this incredible new store offers up all your favourite Luke gear, an impressive hand drawn Luke Denim wall and a section exclusively for Alpha Industries.

The wine and beer was flowing freely by this point, and it's felt by all that the store was given the christening it so deserves.

A short walk back over to the Mocka Lounge where our VIP guests were starting to arrive. A live DJ, Luke ice sculpture (and copious amounts of Grey Goose vodka running through), sax player and free bar ensured the dance floor was packed by the end of the night.

But don't take our word for it... take a look at the video over on our Facebook page: https://www.facebook.com/Luke1977Clothing/videos/1224616740883340/

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The designer menswear collection is always created for every social need, equally at home in the city bar scene, on the terraces or in the pub. View the latest designer menswear fashion range including the Denim men's clothing collection, knitwear, shirting, outerwear, jackets, jerseys, footwear, accessories, watches and the new Luke Sport Collection.