LUKE X Dan Evans3rd Jul
LUKE is delighted to announce an exciting new partnership with the British number one tennis player, Dan Evans. LUKE will be creating match and training kit, as well as releasing a technical sport collection in collaboration with Evans as the start of the partnership. The Midlander will represent LUKE at all tennis tournaments throughout the season. The partnership will last three years from August 1st, 2020 – July 31st, 2023.
LUKE is a premium, independently owned menswear fashion brand co-founded by avid sports fan, Luke Roper, divided into LUKE the Technical Tailor and LUKE SPORT PERFORMANCE. LUKE the Technical Tailor is a premium menswear offering with sharp silhouettes, while LUKE SPORT PERFORMANCE is a full lifestyle collection inspired by sportsmen, athleisure and British street style.
British sport is at the heart of LUKE’s identity, having formed strong partnerships with athletes and teams from football and boxing, to golf and tennis. The brand has developed its own performance fabrications that fall under the ‘TECHUNIQUE’ umbrella. This has enabled LUKE to be at the forefront of technological innovation that is a couple with directional styling to give a truly unique offering for fans and professionals alike.
“We are thrilled to be partnering with British number one Dan Evans. Dan fits perfectly into our sporting portfolio and we’re looking forward to working with him and his team on a very special clean, clinical, and classy performance offer. As a fellow Midlander, we couldn’t be happier to welcome him into the LUKE family.” Luke Roper, Co-founder, LUKE.
The collection with Dan Evans falls under LUKE SPORT PERFORMANCE and includes funnel neck track tops, polos, crew neck t-shirts, shorts, socks, kit bags and sweat bands all featuring the iconic LUKE logo.
The LUKE x Dan Evans collection is set for release November 2020 at https://www.luke1977.com/ and LUKE stores nationwide.
“I am hugely excited to be joining the LUKE family.” Evans said. “I am particularly looking forward to collaborating with the whole team at LUKE on the Luke Sport Performance collection that I will be showcasing on the tour all year round. Luke and all the guys brand side have been super professional and welcoming, and I think this is going to be a great partnership”.
Approaching its 20th year of trading Luke is a privately owned, British men’s clothing company. Luke Roper, the Creative Director and Co-founder continues to be at the forefront of the brand he founded. The evolving nature of fashion now means the brand’s sports performance ranges are coupled with quality men’s fashion clothing for today’s athlete and fan/supporter alike. During the last 19 years, the company has developed a strong online presence and built a solid network of 13 unique standalone LUKE sites. The brand offers an exclusive look for an inclusive country: The United Kingdom of LUKE.
ABOUT DAN EVANS
Dan Evans is the current British number one tennis player and is ranked 28 in the world, his highest ranking to date. From being an integral part of the Great Britain Davis Cup winning team, Evans has flourished at the top level on the global stage. He is known within tennis for his fighting spirit when out on court in the heat of battle. From his Birmingham roots, Evans began his tennis journey playing at West Warwickshire sports club in Solihull. With a passion for all sports including football, squash, golf and horseracing, Evans gives his all to win when it really matters. Fashion has always played a big part in his life, which allows him to look sharp on and off the court.