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LUKE X Joe Joyce

LUKE Sport are thrilled to welcome British heavyweight Joe Joyce to the team

16th July 2021

LUKE Sport are delighted to announce that we have signed a multi-fight deal to become the official apparel partner of world-renowned heavyweight Joe Joyce.

The Juggernaut will proudly display the LUKE Sport logo on his shorts and LUKE will provide Joyce with our premium LUKE Sport Performance range to be worn both in training and on fight nights.

Simon Poole, Managing Director of LUKE said, “We are delighted to welcome Joe to our growing stable of British stars. The team at Luke are massive boxing fans and it’s a privilege to be able to work with such a superb fighter. Joe will be at the forefront of the launch of our new Performance Teamwear range, the collection is our first fully recycled collection. We are excited to join Joe and his team on their journey to the ultimate prize in boxing.”

Olympic silver medallist, Joyce is currently undefeated in 12 fights, with 11 wins coming by way of knockout. He is the current British, Commonwealth, WBC Silver, WBO International and European Heavyweight Champion. Joyce squares-up to the experienced Carlos Takam at Wembley on Saturday 24th July.

Joe is excited to be working alongside such an iconic British menswear brand and was particularly impressed with the socially responsible angle of this new fully recycled sports collection. “ I am excited to be working alongside such an iconic British menswear brand as LUKE. I was impressed with the socially responsible angle of their fully recycled sports collection, as well as the athletic quality of their apparel. I am delighted to be in partnership with them. The opportunity to be creating a fully recycled sports collection is the added extra that I was looking for in an apparel partner. I look forward to having LUKE in my corner at my future fights.”

Charlie Bannister, Head of Sponsorship at Sporting Group International, added ‘“We are delighted to have brokered this partnership between one of the UK’s leading apparel brands with one of the World’s best heavyweight boxers. The Luke Performance range is extremely well designed and manufactured, producing only the highest quality apparel. I’m looking forward to seeing Joe’s bespoke range come to life on his journey to becoming world heavyweight champion!”

LUKE Sport Performance is available here.

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