17th FEBRUARY 2022


Celebrating our 21st anniversary in 2022, we felt it was time for a bold new visual direction.
Our much-loved lion head has new intricate infill details, with the addition of a bold new font, resulting in us having one foot in the future, whilst also celebrating our proud heritage. 
MAINLINE: Clean and slick silhouettes compliment new fabrications, overprints, trims and techniques. A sophisticated palette of black, dark navy, white, and mid marle grey is lifted with military green and sand.
TECHUNIQUE fabric developments see Pima cotton, silky-touch modal, luxury interlock and super-soft faux-suede featuring throughout the range. These luxury fabric developments continue to be at the forefront of each collection, resulting in unique and wearable pieces, as well as much-loved wardrobe staples.  
ARCHIVE EDIT ‘HAPPY 21ST’: Over the last 21 years, we have consistently championed Brilliant Britishness through our timeless style. Our latest archive edit sees Pink Champagne (well it is a celebration!) as the lead colour and it is stunningly showcased on our Happy 21st Archive Jacket, a real stand-out technical style that is crafted in iridescent nylon and dark rainbow reflective trim, a real WOW piece.
LUKE SPORT: Our new LUKE SPORT collection puts technique and style first. Featuring mid-weight semi-quilted outerwear, cut and sew colour combination tricot sets and a mesh overlay story. This diverse offering is perfect to hit the gym or the streets. A fresh palette of light marle grey, white and dark navy sit alongside pops of deep ocean, dark violet, stone and ecru. 
LUKE PERFORMANCE:  The collection is technical, premium and ultimately the perfect go-to performance apparel. Dynamic, clean styling allows the iconic red tab to feature in clever cut and sew panel detailing.  Black dominates, alongside fresh lifts of silver grey, tech red and dark cobalt, featuring in feather-light jackets, funnel neck track tops, zip-neck polos, crew neck t-shirts, joggers, shorts, socks and kit bags. LUKE PERFORMANCE is a truly unique offering for fans and sports professionals alike. 
As we spring forward into a brighter 2022, our collections honour our proud heritage of the past 21 years, whilst also “leading the way” with a bold new direction.