{"title":"DNA Badge Story","description":"\u003cdiv class=\"OutlineElement Ltr SCXW182067039 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW182067039 BCX8\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW182067039 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW182067039 BCX8\"\u003eThe\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW182067039 BCX8\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW182067039 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW182067039 BCX8\"\u003eLUKE 1977 woven DNA badge\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW182067039 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW182067039 BCX8\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW182067039 BCX8\"\u003eis a signature branding detail highlighting the brand’s heritage, combining the iconic lionhead and LUKE EST.1977 identity in a premium colour combination. Its woven construction gives it an authentic, elevated feel that compliments the collection’s terrace-inspired aesthetic. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW182067039 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW182067039 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW182067039 BCX8\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW182067039 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW182067039 BCX8\"\u003eThe badge is used across key terrace styles, creating a recognisable thread across the range, linking classic football-terrace influences with modern technical fabrics, functional pocket\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW182067039 BCX8\"\u003edetailing\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW182067039 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eand clean contemporary silhouettes. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"hulun-tech-nylon-overshirt-jet-black","title":"Hulun Technical Nylon Overshirt - Black","description":"\u003cp style=\"font-weight: 400;\"\u003eLUKE introduces this technical shirt, fusing utilitarian design codes with innovative fabrics. It is cut from reverse ribtech nylon and features five pockets throughout. It is detailed with shiny black military buttons and complete with the brand’s iconic LUKE EST.1977 woven badge.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRegular fit\u003c\/li\u003e\n\u003cli\u003eIconic LUKE EST.1977 woven badge\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIconic LUKE bi-colour trim tape\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReverse ribtech nylon fabric\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLUKE shiny black military buttons\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOne chest patch pocket with fastening and a mesh front pocket \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatte black LUKE zip puller with cord detail\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatte black plastic zip chest pocket\u003c\/li\u003e\n\u003cli\u003eDual pocket detail on the right sleeve with fastening\u003c\/li\u003e\n\u003cli\u003eMatte black D-ring trim detail on right sleeve pocket\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Luke Est 1977","offers":[{"title":"Jet Black \/ XS","offer_id":44021362917629,"sku":"M710950","price":85.0,"currency_code":"GBP","in_stock":false},{"title":"Jet Black \/ S","offer_id":44021362950397,"sku":"M710950","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Jet Black \/ M","offer_id":44021362983165,"sku":"M710950","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Jet Black \/ L","offer_id":44021363015933,"sku":"M710950","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Jet Black \/ XL","offer_id":44021363048701,"sku":"M710950","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Jet Black \/ 2XL","offer_id":44021363081469,"sku":"M710950","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Jet Black \/ 3XL","offer_id":44021363114237,"sku":"M710950","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/3083\/1869\/files\/M710950-BLACK-1_bd4b1879-18c9-42b5-96d2-0ccc26c27df0.jpg?v=1786979303"},{"product_id":"semantic-cargo-trousers-black","title":"Semantic Pocket Detail Cargo Trousers - Black","description":"\u003cp\u003eAdd modern military design to your street wear looks with these cargo trousers from LUKE. Constructed from a premium rib tech Nylon, this pair feature an internal drawcord for a customisable fit and are styled with a multitude of handy pockets throughout, enhancing the utility aesthetic. They are detailed with side seam zips at the hem and the look is then signed off with the brand’s iconic LUKE EST. 1977 woven badge.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIconic LUKE EST. 1977 black\/gold woven badge\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIconic LUKE black\/gold trim tape\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOpen side pockets, two rear pockets and two leg pockets \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSide seam zip at hem\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatte black LUKE zip puller and zip teeth\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal drawcord waist\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Luke Est 1977","offers":[{"title":"Black \/ XS","offer_id":44320860406013,"sku":"M750450","price":80.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ S","offer_id":44320860438781,"sku":"M750450","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":44320860471549,"sku":"M750450","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":44320860504317,"sku":"M750450","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":44320860537085,"sku":"M750450","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":44320860569853,"sku":"M750450","price":80.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 3XL","offer_id":44320860602621,"sku":"M750450","price":80.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/3083\/1869\/files\/M750450-BLACK-2_14599889-96b5-4f8d-b683-1bedf977fb4c.jpg?v=1754558826"},{"product_id":"throop-zip-neck-polo-shirt-white-gold","title":"Throop Zip Neck Polo Shirt - White","description":"\u003cp\u003eThis standout polo from LUKE is the perfect wardrobe upgrade. It’s fitted with a classic collar as well as a stylish quarter zip. This polo is then signed off with the iconic LUKE EST. 1977 woven badge on the left chest as well as gold tipping on the collar.\u003c\/p\u003e","brand":"Luke Est 1977","offers":[{"title":"White Gold \/ XS","offer_id":55552872087931,"sku":"M811450","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"White Gold \/ S","offer_id":55552872120699,"sku":"M811450","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"White Gold \/ M","offer_id":55552872153467,"sku":"M811450","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"White Gold \/ L","offer_id":55552872186235,"sku":"M811450","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"White Gold \/ XL","offer_id":55552872219003,"sku":"M811450","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"White Gold \/ 2XL","offer_id":55552872251771,"sku":"M811450","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"White Gold \/ 3XL","offer_id":55552872284539,"sku":"M811450","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/3083\/1869\/files\/M811450-WHITE-1_7e9264dc-f5c6-4039-9c1a-157d1c79b322.jpg?v=1786979522"},{"product_id":"roydon-borg-jacket-black","title":"Roydon Funnel Neck Borg Jacket - Black","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA zip through funnel neck jacket cut in a regular fit for a clean, versatile silhouette. Knitted in a 12gg cotton construction, it's designed with a funnel neck and full zip closure for effortless layering and a polished finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eFinished with the iconic LUKE lionhead embroidery - a signature touch that marks it out as unmistakably Luke. Contrast nylon pockets with dark pewter gloss snap fastenings add a directional, sport-luxe edge, while the shiny dark pewter gloss zip puller carries the detailing through. Knitted rib cuffs and hem keep the shape secured for a considered, tailored feel.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eFabric: \u003c\/strong\u003e100% Cotton, 12gg\u003c\/p\u003e","brand":"Luke Est 1977","offers":[{"title":"XS","offer_id":56326208258427,"sku":"M840750-BLACK-XS","price":100.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":56326208291195,"sku":"M840750-BLACK-S","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56326208323963,"sku":"M840750-BLACK-M","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56326208356731,"sku":"M840750-BLACK-L","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56326208389499,"sku":"M840750-BLACK-XL","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56326208422267,"sku":"M840750-BLACK-2 XL","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":56326208455035,"sku":"M840750-BLACK-3 XL","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/3083\/1869\/files\/M840750-black-flat-front.jpg?v=1787312688"},{"product_id":"dushu-bomber-jacket-black","title":"Dushu Reversible Bomber Jacket - Black","description":"\u003cdiv class=\"OutlineElement Ltr SCXW193646790 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW193646790 BCX8\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW193646790 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW193646790 BCX8\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"FindHit SCXW193646790 BCX8\"\u003eDush\u003c\/span\u003e\u003cspan class=\"FindHit SCXW193646790 BCX8\"\u003eu\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW193646790 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eis a reversible zip through jacket in a regular fit, giving you two looks in one piece - a brushed outer on one side and a diamond stitch quilted inner on the other.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW193646790 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW193646790 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW193646790 BCX8\"\u003e\u003cspan lang=\"EN-US\" class=\"TextRun SCXW193646790 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW193646790 BCX8\"\u003eRib detailing runs across the collar, cuffs and hem for a clean, secured finish on both sides. The brushed side features an arm pocket with D-ring detail, while zipped welt pockets sit on both sides of the jacket for secure, practical storage. A bi-colour woven lion head badge marks the left chest.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW193646790 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW193646790 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW193646790 BCX8\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW193646790 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW193646790 BCX8\"\u003eFabric:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW193646790 BCX8\"\u003e\u003cstrong\u003e\u003cspan class=\"SCXW193646790 BCX8\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr class=\"SCXW193646790 BCX8\"\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW193646790 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW193646790 BCX8\"\u003eSide A – 85% Polyester, 10% Rayon, 5% Elastane, 430gsm\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW193646790 BCX8\"\u003e\u003cspan class=\"SCXW193646790 BCX8\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW193646790 BCX8\"\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW193646790 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW193646790 BCX8\"\u003eSide B – Diamond stitch quilt – 100% Polyester, 110gsm\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW193646790 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Luke Est 1977","offers":[{"title":"XS","offer_id":56326209307003,"sku":"M840751-BLACK-XS","price":135.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":56326209339771,"sku":"M840751-BLACK-S","price":135.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56326209372539,"sku":"M840751-BLACK-M","price":135.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56326209405307,"sku":"M840751-BLACK-L","price":135.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56326209438075,"sku":"M840751-BLACK-XL","price":135.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56326209470843,"sku":"M840751-BLACK-2XL","price":135.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":56326209503611,"sku":"M840751-BLACK-3XL","price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/3083\/1869\/files\/M840751_-side_1_-front.jpg?v=1788447614"},{"product_id":"hulun-tech-nylon-overshirt-charcoal","title":"Hulun Technical Nylon Overshirt - Charcoal","description":"\u003cp style=\"font-weight: 400;\"\u003eLUKE introduces this technical shirt, fusing utilitarian design codes with innovative fabrics. 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