23 Years of Iconic British Menswear

LUKE 1977 was founded in 2001 by Luke Roper, who was born and raised in Walsall, West Midlands. His journey into fashion began at a young age, thanks to his mother, a skilled seamstress. Watching her work sparked an early fascination with clothing construction and design. By the time he was 12, Luke was already behind a sewing machine, crafting clothes for himself and his friends.

This early exposure to garment making, combined with a natural eye for design, set Luke on a unique path. After formalising his skills at the prestigious Central Saint Martins School of Art, he returned to his roots and began laying the foundation for LUKE 1977. What began in local shops and small circles soon caught the attention of the wider fashion community.

LUKE 1977 quickly carved out a niche in the menswear market by offering a blend of streetwear and smart tailoring—two aesthetics that weren’t typically combined at the time. Luke Roper’s designs brought together the best of both worlds: casual wear that was edgy and contemporary, paired
with the precision and craftsmanship of formalwear.

This combination struck a chord with the modern British man. Whether it was a stylish hoodie for a afternoon out or a sharply cut jacket for a more refined occasion, LUKE 1977 offered something for everyone, without compromising on quality or individuality. The brand’s lion crest logo became an emblem of British style, reflecting its roots in working-class culture while appealing to a broad, fashion-conscious audience.

LUKE 1977’s rise was rapid but organic. By staying true to its identity and continuously innovating, the brand quickly gained a loyal following, not just among everyday fashion enthusiasts, but also among celebrities, musicians, and athletes. Footballers and other prominent sports figures have been spotted wearing LUKE designs, further propelling the brand into the limelight.

In addition to its celebrity following, LUKE 1977 gained traction for its high-quality materials and craftsmanship. Every piece, from polo shirts to outerwear, is created with meticulous attention to detail, ensuring durability and a premium feel. This commitment to quality helped the brand establish itself as a leader in the menswear market, with stores not only in the UK but also internationally.

As LUKE 1977 celebrates its 23rd anniversary, it continues to stay ahead of the curve in the ever-evolving world of fashion. The brand’s success can be attributed to its ability to adapt while staying rooted in its core values. Whether it's incorporating sustainable materials, embracing new design trends, or collaborating with other creatives, LUKE 1977 remains as fresh and relevant today as it was when it launched.

LUKE 1977 creates garments for those who want to look sharp whether they’re on the football terraces, out with friends, or heading to a more formal occasion.

After 23 years, LUKE 1977’s story is still unfolding. As fashion trends come and go, the brand remains a constant force, continually redefining British menswear with its unique approach. While much has changed since Luke Roper first sat behind his sewing machine, the passion and dedication that built the brand continue to fuel its growth.

Looking ahead, LUKE 1977 shows no signs of slowing down. With its roots firmly planted in British culture and an eye on global fashion trends, the brand is set to continue its legacy as one of the UK’s most iconic menswear labels.

LUKE 1977 isn’t just a clothing brand —it’s a symbol of British craftsmanship, innovation, and style. After 23 years, it remains a must-have for any modern man’s wardrobe.