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Luke 1977 designer menswear denim jeans


A good pair of jeans for the all-rounder. A classic straight fit with room for manoeuvre, the Eddie standard fit jeans are a timeless style to add to your wardrobe.

A regular-rise waist with a relaxed straight fit through the leg, we wear our Eddie jeans with a pair of Hill trainers and basic tee.


Luke Denim EDDIE
Luke Denim Freddie Fit


Not feeling ready to tackle the skinny jean generation? Our Freddyfit jeans offer the perfect in-between; a modern slim/straight fit with a gradual taper from knee to ankle.

Keeping comfort in mind, we've added a high-rise waist and slim thigh to keep you feeling as good as you look.

vacuum slim fit

A relaxed slim fit that is a game-changer to your outfit. The Vacuum designer jeans offer an ultra slim silhouette that looks great with one of our longline t-shirts, bomber jacket and a fresh pair of Flyer trainers.

This denim fit is really easy to dress up or down, depending on the occasion. Go with a classic faded blue or black for simple styling. 

Luke Denim Vacuum
Luke Denim 1977

rui skinny fit

Our skinniest fit available and a big seller with the younger crowd.
We add a small amount of elastane to help this style fit better to your body. If skinny jeans are your go-to fit, you're going to love the range we have online.

Available in a range of washes, the RUI men's skinny jeans should be the base of your wardrobe.

The designer menswear collection is always created for every social need, equally at home in the city bar scene, on the terraces or in the pub. View the latest designer menswear fashion range including the Denim men's clothing collection, knitwear, shirting, outerwear, jackets, jerseys, footwear, accessories, watches and the new Luke Sport Collection.