The New Season Starts Here

In 2026, LUKE 1977 celebrates twenty-five years of bold ideas, sharp menswear and the kind of stubborn optimism that keeps a family business moving forward. Built on strong family values and a culture that fights, laughs and learns together, LUKE has navigated an ever-changing industry without losing sight of what matters. A quarter-century on, the philosophy remains the same: strong value, creative edge and a masculine, directional approach to menswear. Staying true to our roots while continually evolving, pushing boundaries and remaining relevant.

As we mark this milestone, we're looking ahead as much as we're looking back. Throughout 2026, we'll be celebrating 25 years with a series of special releases, limited-edition products, exclusive collaborations and in-store events that honour our heritage and the community that's supported us from day one. It's a celebration of where we've come from and a statement of where we're heading next.

We're just getting started. Watch this space.