Our story

Since its humble beginnings in the West Midlands in 2001 Luke has developed into a leading contemporary menswear brand with a following stretching far and wide. Having grown with the support of key independent menswear boutiques the brand has evolved organically keeping all of its values, which sets it apart.

Luke is a practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman and a working class hero. The brand draws strong influences from the tough elements of its native Birmingham. Foundry worker meets fashionista, luke’s taste envelopes all. Luke’s ethos is to put a fashionable twist on any men’s garment but without over designing to retain a cool masculine look. The brand offers an exclusive look for an inclusive country, the united kingdom of Luke.

Our sewn-in values

Every piece we deliver is meticulously created and fitted in our design studio’s in the Midlands
Brilliant British Design
Every piece we deliver is meticulously created and fitted in our design studio’s in the Midlands
Our mighty lion plays on your local park, win’s promotion at Wembley, grace’s centre court and enters the ring. we proudly work with all levels of sport
Grassroots
Our mighty lion plays on your local park, win’s promotion at Wembley, grace’s centre court and enters the ring. we proudly work with all levels of sport
We create investment pieces designed to last longer than fast fashion trends
Made To Last
We create investment pieces designed to last longer than fast fashion trends