DNA Badge Story

The LUKE 1977 woven DNA badge is a signature branding detail highlighting the brand’s heritage, combining the iconic lionhead and LUKE EST.1977 identity in a premium colour combination. Its woven construction gives it an authentic, elevated feel that compliments the collection’s terrace-inspired aesthetic.  

The badge is used across key terrace styles, creating a recognisable thread across the range, linking classic football-terrace influences with modern technical fabrics, functional pocket detailing and clean contemporary silhouettes.