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DNA Badge Story

18 products

The LUKE 1977 woven DNA badge is a signature branding detail highlighting the brand’s heritage, combining the iconic lionhead and LUKE EST.1977 identity in a premium colour combination. Its woven construction gives it an authentic, elevated feel that compliments the collection’s terrace-inspired aesthetic.  

The badge is used across key terrace styles, creating a recognisable thread across the range, linking classic football-terrace influences with modern technical fabrics, functional pocket detailing and clean contemporary silhouettes. 

SHOWING 1-18 OF 18
LUKE 1977 Hulun men's technical nylon overshirt in jet black with zip chest pocket Man wearing jet black LUKE 1977 Hulun nylon overshirt with jeans, front view LUKE 1977 Hulun men's technical nylon overshirt in jet black with zip chest pocket
New
Trending

hulun technical nylon overshirt - black

£85
2 colours
LUKE 1977 Throop men's zip neck polo shirt in white with gold tipped collar and woven badge Man wearing white LUKE 1977 Throop zip neck polo shirt with jeans, front view LUKE 1977 Throop men's zip neck polo shirt in white with gold tipped collar and woven badge
New

throop zip neck polo shirt - white

£60
2 colours
LUKE 1977 Roydon men's funnel neck borg jacket in black with nylon chest pocket Man wearing black LUKE 1977 Roydon funnel neck borg jacket, front view LUKE 1977 Roydon men's funnel neck borg jacket in black with nylon chest pocket
New

roydon funnel neck borg jacket - black

£100
LUKE 1977 Makati men's cotton pique polo shirt in charcoal with black and gold honeycomb stripe rib Man wearing charcoal LUKE 1977 Makati pique polo shirt with jeans, front view LUKE 1977 Makati men's cotton pique polo shirt in charcoal with black and gold honeycomb stripe rib
New
Trending

makati cotton pique polo shirt - charcoal

£60
4 colours
LUKE 1977 Hulun men's technical nylon overshirt in charcoal with woven badge on chest pocket Man wearing charcoal LUKE 1977 Hulun technical nylon overshirt with jeans, front view LUKE 1977 Hulun men's technical nylon overshirt in charcoal with woven badge on chest pocket
New
Trending

hulun technical nylon overshirt - charcoal

£85
2 colours
Side view of man wearing charcoal LUKE 1977 Semantic cargo nylon trousers with white trainers Man wearing charcoal LUKE 1977 Semantic cargo nylon trousers, front view Side view of man wearing charcoal LUKE 1977 Semantic cargo nylon trousers with white trainers
New

semantic cargo nylon trousers - charcoal

£80
4 colours
LUKE 1977 Dushu men's reversible bomber jacket in black, brushed side with woven lion head badge Man wearing black LUKE 1977 Dushu reversible bomber jacket, brushed side, front view LUKE 1977 Dushu men's reversible bomber jacket in black, brushed side with woven lion head badge
New
Reversible
Trending

dushu reversible bomber jacket - black

£135
LUKE 1977 Throop men's zip neck polo shirt in black with tipped collar and woven badge Man wearing black LUKE 1977 Throop zip neck polo shirt with jeans, front view LUKE 1977 Throop men's zip neck polo shirt in black with tipped collar and woven badge
New

throop zip neck polo shirt - black

£60
2 colours
Side view of man wearing black LUKE 1977 Semantic cargo nylon trousers with leg pocket badge Man wearing black LUKE 1977 Semantic cargo nylon trousers with white trainers, front view Side view of man wearing black LUKE 1977 Semantic cargo nylon trousers with leg pocket badge
New
Low Stock
Trending

semantic cargo nylon trousers - black

£80
4 colours
LUKE 1977 Coron men's honeycomb stripe pique t-shirt in white with black and gold rib trims Man wearing white LUKE 1977 Coron pique t-shirt with black and gold striped rib, front view LUKE 1977 Coron men's honeycomb stripe pique t-shirt in white with black and gold rib trims
New
Trending

coron honeycomb stripe pique t-shirt - white

£45
4 colours
LUKE 1977 Makati men's zip through cotton pique sweatshirt in ice grey with black and gold rib Man wearing ice grey LUKE 1977 Makati zip through pique sweatshirt, front view LUKE 1977 Makati men's zip through cotton pique sweatshirt in ice grey with black and gold rib
Low Stock

makati zip through cotton pique sweatshirt - ice grey

£90
1 colour
Side view of man wearing ice grey LUKE 1977 Makati cotton pique joggers Man wearing ice grey LUKE 1977 Makati cotton pique joggers with matching sweatshirt, front view Side view of man wearing ice grey LUKE 1977 Makati cotton pique joggers
New

makati cotton pique joggers - ice grey

£70
3 colours
LUKE 1977 Coron men's honeycomb stripe pique t-shirt in all black with woven badge Man wearing all black LUKE 1977 Coron honeycomb pique t-shirt, front view LUKE 1977 Coron men's honeycomb stripe pique t-shirt in all black with woven badge
New

coron honeycomb stripe pique t-shirt - all black

£45
4 colours
LUKE 1977 Makati men's cotton pique polo shirt in ice grey with black and gold honeycomb stripe rib collar and cuffs Man wearing ice grey LUKE 1977 Makati pique polo shirt with matching bottoms, front view LUKE 1977 Makati men's cotton pique polo shirt in ice grey with black and gold honeycomb stripe rib collar and cuffs
New

makati cotton pique polo shirt - grey

£60
4 colours
Men's black polo shirt with polo collar, front view Men's black polo shirt with polo collar, front view Men's black polo shirt with polo collar, front view
Trending

makati cotton pique polo shirt - black

£60
4 colours
Makati Cotton Pique Sweatshirt - Ice Grey Makati Cotton Pique Sweatshirt - Ice Grey Makati Cotton Pique Sweatshirt - Ice Grey

makati cotton pique sweatshirt - ice grey

£60
1 colour
Men's grey tracksuit with sweatshirt and matching joggers, front view Men's grey tracksuit with sweatshirt and matching joggers, worn by model. Men's grey tracksuit with sweatshirt and matching joggers, front view

makati cotton pique tracksuit - ice grey

£110
LUKE 1977 Makati men's cotton pique polo shirt in black with black and silver honeycomb stripe rib Man wearing black LUKE 1977 Makati pique polo shirt with silver stripe trims, front view LUKE 1977 Makati men's cotton pique polo shirt in black with black and silver honeycomb stripe rib
New
Trending

makati cotton pique polo shirt - black/silver

£60
4 colours

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