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LUKE 1977 is a British menswear brand born in the West Midlands, creating sharp, durable clothing that blends working-class grit with modern style. From classic polos, tracksuits, and jackets to knitwear and everyday essentials, every piece is designed with no gimmicks and no fuss. Built on heritage and made to be worn everywhere, LUKE 1977 stands for quality, confidence, and the mark of the lion.