Tonal Lion Story

The LUKE 1977 tonal lion embroidery is an elevated take on our original, iconic gold lion branding. Embroidered in a tonal colour to complement each individual garment, it creates a subtle, premium finish while retaining the recognisable LUKE identity. 

Used across our smarter styles the tonal lion allows the branding to feel understated and sophisticated, complementing cleaner silhouettes, refined fabrics and contemporary terrace-inspired dressing.