WE'RE RATED EXCELLENT!
ABOUT LUKE 1977
LUKE 1977 was co-founded in 2001 by Simon Poole (CEO) and Luke Roper (Creative Director). Simon, a fashion professional and Luke Roper, a graduate of St Martins London, Deborah Poole, ran the business in the early days and is the third owner. The families have been entwined since the sixties, as Luke's Mother, Joan and Simon's mother, Dee, were both seamstresses and good friends. All were brought together with their love of clothing and fashion. The business was started with a Prince of Wales grant and Deborah and Simons' life savings. Everyone thought we were mad, but 24 successful years later, employing 165 people, sold through 16 UK company stores and the internet worldwide, winning numerous prestigious awards for our creativity. We continue to build a sustainable business, with the help of our loyal customers, who also embrace our love for creative products, smaller exclusive style runs, and our inclusive pricing.
2025 sees the business evolve again, with the next generation taking on more and more responsibility. Simon continues to run the business with his son Connor Poole heading up sales and marketing, Luke and his wife Tracey continue to head up the design studios, Luke E Simons son in law joined us from Vivian Westwood and heads our retail, Sean McVeigh heads everything digital, and Kate runs operations and all are now at the forefront of the business, ensuring we connect with our next generation of customers, who we welcome to our family of LUKE 1977.
WHO WEARS LUKE 1977?
LUKE 1977 is made to be worn on the streets, in the stands & beyond. With grassroots in football, our reach spans from famous faces to your next-door neighbour. At LUKE 1977, we pride ourselves on being a British Menswear brand which creates products a modern man can rely on without breaking the bank. From Comfortable Men’s Joggers to Waterproof Men’s Coats & Jackets - we've got everything you need.
Our approach has proven popular with the masses, from football fans to DJs, the LUKE lion logo is a symbol of essential Menswear.
From AKON to Chris Woakes, check out some of our famous faces in the lion's pride...
From the West Midlands, worn across the globe
From humble beginnings, the brand started out in 2001 with 3 T-shirts, a thick skin and a healthy dose of ambition. LUKE 1977 now has a global reach, from celebrities on your favourite TV shows to the lads on holiday in Mallorca. To this day, LUKE 1977 is independently owned, with all of our clothing designed in the West Midlands, UK, and worn across the world. We’re proud of our roots, that’s why we’re still based there today.
At LUKE 1977, we work closely with our manufacturers to ensure that we maintain the quality of clothing that our customers have come to expect from us - whether you’re shopping our now iconic Mainline Collection or picking up a pair of Men’s Socks!
The Story Behind the LUKE logo
The LUKE 1977 lion logo has become synonymous with quality in British menswear & fashion - becoming commonplace on every street, football stand and beyond. Back in the early days, our logo was simply LUKE 1977 as text, but something was missing - we needed a masculine, bold & timeless logo which could grow with the brand.
The LUKE 1977 lion logo was born in 2003; it sits pride of place on our clothing - from our Men’s T-shirts to our Men’s Joggers, but, where did the LUKE lion logo come from? The lion came from the family crests of Luke and his co-founders, Simon and Deborah, but it all came together when Luke was on a trip to Ireland where Luke spotted a dusty old bottle of whiskey in a pub. The colours on this bottle sparked the finished idea for the now iconic LUKE 1977 lion logo.
WHAT TYPES OF CLOTHES DO LUKE 1977 SELL?
At LUKE 1977 - we pride ourselves on creating clothing for every man. With products spanning from Men’s Tracksuits to Men’s Knitted Polo Shirts and Men’s Cargo Pants - we’ve covered all the bases. We aim to be a one-stop shop for all of your modern wardrobe needs.
We've been making quality Men's Clothing for over 20 years. Our clothing ranges from size XS to 3XL in a wide range of styles, cuts and fits, making our products are accessible, reliable and exactly what you need, regardless of the season or occasion.
IS LUKE 1977 A DESIGNER BRAND?
LUKE 1977 covers all the basis of essential British Menswear without the pricepoint of many designer brands. While we wouldn’t call ourselves a ‘designer brand,’ we’ve cherrypicked the best bits that make a designer brand, such as iconic detailing and signature patterns, without making our clothing unattainable to the everyday man.
The beauty of LUKE 1977 is that anyone can wear it, own it and love it - regardless of whether you’re a celebrity or supporting your favourite football team in the stands.
IS LUKE 1977 THE BRAND FOR YOU?
Luke’s natural eye for men's style caught the attention of the fashion community. After attending Art School, Luke went on to build the foundations of LUKE 1977. Those cornerstones still thrive in the brand today and can be seen across our collections, from our LUKE Mainline Collection to our range of Men’s Polo Shirts.
Our story is a tale of grit, innovation, and a relentless pursuit of style. From a childhood passion to a fashion powerhouse - for over 20 years, LUKE 1977 has been at the forefront of bridging the gap between classic tailoring and modern street style. Whether you’ve been checking out our designer Men’s Tracksuit Sets or depend on our essential Men’s T-Shirts - LUKE is a British menswear staple.
So, if that sounds like your kind of thing, then come and check us out.
ONLINE OR IN-STORE. YOUR CHOICE
Whether you’re new to LUKE 1977, or can’t stop coming back for more, you can experience our clothing online or in one of our many UK-based stores.
We’ve been going strong for over 20 years and we’re not about to slow down. Keep informed about all things LUKE 1977 by signing up to our mailing list - you never know, a LUKE 1977 store might be opening just around the corner.
So, if you’re looking for clothing delivered to your door, or want to experience the clothing before you purchase - we can do whatever suits you. Explore our extensive online experience or head to one of our stores and discover LUKE 1977 for yourself.
READ MORE
Item added to cart. View cart