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Get 25% off everything this Black Friday with code BF25 at checkout. The code works sitewide on all LUKE 1977 menswear, from jackets and coats to tracksuits, polo shirts, knitwear, hoodies, t-shirts and jeans. Refresh your wardrobe for less, but be quick: the offer is only here for a limited time.
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Free UK Delivery Over £50
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Instant Refunds & Free Exchanges
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LUKE 1977 is a British menswear brand born in the West Midlands, creating sharp, durable clothing that blends working-class grit with modern style. From classic polos, tracksuits, and jackets to knitwear and everyday essentials, every piece is designed with no gimmicks and no fuss. Built on heritage and made to be worn everywhere, LUKE 1977 stands for quality, confidence, and the mark of the lion.
