fatboy slim book - it ain't over 'til the fatboy sings

As LUKE 1977 celebrates 25 years of independent British menswear, we’re marking the milestone alongside one of Britain’s most iconic cultural figures - Fatboy Slim.

For a quarter of a century, LUKE 1977 has built its reputation on doing things its own way. Rooted in British culture, music, sport and individuality, the brand has always carved its own path rather than followed the crowd.

That same spirit is what makes this collaboration feel so natural. Few names have had the cultural impact of Fatboy Slim. For decades, Norman Cook has helped shape British music culture, soundtracking generations through unforgettable records, festivals and moments that continue to resonate today.

The partnership coincides with the launch of Fatboy Slim’s new book - a retrospective look back at an extraordinary career and a celebration of one of Britain’s most influential music pioneers.

Bringing these two stories together creates something more meaningful than a standard product launch. It’s a celebration of British creativity, originality and longevity; two independent names from different worlds connected by a shared commitment to authenticity and cultural influence.

For LUKE 1977, this anniversary is not simply about looking back, but recognising the people, moments and ideas that continue to inspire the brand today.

25 years on. Still independent. Still doing things our way